SEO & Branding
Do you Want TO Expand Your Business ?
If you haven’t already optimized your brand for the search engines, this is the best time to start, because you probably want to market to the MILLENNIALS
Your brand identity is the most visible manifestation of your company that outer world perceives. A powerful business identity helps organizations to communicate themselves in a variety of ways on various media platforms and to the outer world. At InnoTech, we work hard to create your brand identity by communicating your company's mission and values to the audiences in the most effective manner. Our brand identity creation services helps businesses to establish in the vertical as a niche.
Whether your firm has a new website or an existing website, the first step towards building an effective SEO strategy is through analysis. InnoTech Solution Services will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness and the competition. This information—combined with your overall company mission and target market—provides us with the information we need to build a successful SEO program customized to meet your marketing objectives.
InnoTech researches industry-specific keyword phrases that are less competitive, will attract your ideal customer and maximize website traffic. Industry specific, long-tail keywords like “accounting firm for software” or “environmental engineering firm” are ideal for reaching the right audience. We then integrate the keyword phrases into the new website copy, page titles, header tags, meta data, sitemaps, alt text and social media bookmarks to set a solid on-page SEO foundation.
Now that your new website design addresses both on-page SEO and your overall brand message, the next step is implementing an off-page SEO strategy. InnoTech Solution Services creates a white-hat link building strategy using only best practices to improve your website traffic. We employ a mixture of strategies that make sense for your business, including inbound and outbound marketing, internal linking, directory submissions, guest blogging, link requests, local listings, sitemap submissions and other traffic building activities.
SEO is an evolving and dynamic marketing technique. To keep your B2B website well positioned through the changes, InnoTech Solution Services creates unique strategies geared toward your specific customer base, in addition to regular reporting to ensure your website traffic goals are being met. It takes time to see results from your SEO initiatives, but overall it is the best long-term marketing investment a B2B firm looking to generate inbound leads from its website can make.